CLIENT
Presteez | Torr FoodTech
BIG IDEA
Imagine Your Flavourites
DETAILS
Campaign Strategy
Visual Design
Artificial Intelligence
Visual Design
Artificial Intelligence
TEAM
Creative Lead: Georgia Watt
Designer: Vicky Rojo (+ AI lead)
Designer: Angeles Roldan
Designer: Vicky Rojo (+ AI lead)
Designer: Angeles Roldan
Challenge
Break into the saturated UK market as the newest healthy snack bar.
Insight
Presteez stands out by using pressing technology to combine imaginative and creative flavours, without the need for artificial sweeteners.
Solution
Technology allows Presteez to imagine new flavour combinations. The prompt in Midjourney, the AI tool, is also 'imagine'. We asked AI to combine our ingredients, resulting in campaign visuals as exciting as this new snack brand.
RESULTS
Campaign playbook, outlining concept and execution including guides for design and copy teams. Design and copy toolkit with all assets, including motion, and actionable recommendations for implementation. Tone of voice and messaging guidelines including principles, direction, and a suite of examples.
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CAMPAIGN STRATEGY | UNDERSTANDING (Market research, trends, customer insights, user persona)
We began with target audience research, looking into Gen Z consumer trends and snacking insights. We also looked into stockist and buyer behaviour, getting to grips with what steers partners to choose certain snacking brands for their shelves over others. Some key common themes that we discovered were transparency, innovation, and aesthetic.
CAMPAIGN STRATEGY / IDENTITY | CONCEPT development
The campaign had to be visually bold and exciting, communicate the technology of the brand, the health benefits of the product, an, of course, look totally delicious. We presented four different directions, landing on a concept focused around AI generating imaginative flavour combinations, with the tagline: Imagine Your Flavourites.
Concept and moodboard iterations
Presenting the final concept
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CAMPAIGN RESULTS | IMAGINE YOUR FLAVOURITES
"Imagine if you could use sound-waves instead of syrups to bind delicious ingredients together...
Imagine if there was a way to make savoury snack bars that satisfy those salty taste-buds...
Imagine if you could take your favourite natural ingredients and press them together into a bar instead of having to use added-sugar...
At Presteez, we use our imagination to create a different type of snacking. Our deliciously healthy snack bars combine all your ‘flavorite’ ingredients using no added-sugar."
Imagine if there was a way to make savoury snack bars that satisfy those salty taste-buds...
Imagine if you could take your favourite natural ingredients and press them together into a bar instead of having to use added-sugar...
At Presteez, we use our imagination to create a different type of snacking. Our deliciously healthy snack bars combine all your ‘flavorite’ ingredients using no added-sugar."
Much like the product itself, this campaign asks AI to imagine how our delicious flavours combine together to create a new and delicious snacking experience.
