CLIENT
Ida Sports

BIG IDEA
A New League

DETAILS
Brand Strategy
Brand Identity

TEAM
Creative Lead: Georgia Watt
Designer: Felipe González
Designer: Montserrat Llerena
Challenge
Encourage more women to play and love the game, by making woman athletes around the world feel part of a team.

Insight
Ida Sports celebrates and supports women by putting
our needs at the centre of every design decision.

Solution
A brand that puts community first with an illustrated 'team' of players. The identity radiates positivity and participation, and puts Ida Sports' foot first as the brand breaking women's football into the mainstream.

RESULTS
Brand strategy including brand story, mission and vision, tone of voice, messaging principles and examples, values, personality and tagline. Illustration design and motion graphics for social media. Brand guidelines, including design guides and actionable recommendations for implementation.
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BRAND STRATEGY: MARKET RESEACH & INSIGHTS
We researched a range of brands in the sports, outdoor and product space that put audience experience and purpose first, and highlighted some trends and insights that were common themes in the space from a verbal and visual communication perspective.
BRAND STRATEGY: USER PERSONA
We developed strong user personas that addressed 'Dedicated mature amateur', 'Year round youth player', and 'Parent / Buyer' key demographics. This gave us a clearer understanding of who we were directing the strategy and communication to.
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BRAND RESULTS: A NEW LEAGUE
Ida Sports is a new league of women's sportswear.
The brand celebrates and supports women by putting our needs at the centre of every decision and demanding better for female athletes. This is a new league of women's sportwear.
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