CLIENT
Entalpi
BIG IDEA
Inspired by the Nordics
DETAILS
Brand Strategy
Visual Identity
Landing Page
Visual Identity
Landing Page
TEAM
Creative Lead: Georgia Watt
Designer: Angeles Roldan
Designer: Angeles Roldan
Challenge
To turn a triathlon training method into a brand for for digital.
Insight
Entalpi are taking Olympic level sport science from the lab to the world through a unique triathlon training method that is only known in Norway.
Solution
A triathlon-inspired logo featuring sharp edges reminiscent of jagged Norwegian fjords, and a colour palette drawn from the northern lights.
RESULTS
Brand strategy including brand story, purpose, goals and values, personality, tone of voice, vision, mission and tagline. Brand assets including landing page, social media assets and deck slide templates. Brand guidelines, including design guides and actionable recommendations for implementation, and a suite of examples.
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BRAND STRATEGY | UNDERSTANDING
We engaged in extensive discussions with the people behind the Entalpi method including athletes, trainers, management and product developers. These conversations taught us the unique aspects of the training method and provided insight into their vision for transforming it into a digital product that could revolutionise global training practices.
BRAND STRATEGY | CUSTOMER INSIGHTS (Interviews, user personas)
We interviewed Norwegian Olympic gold-medal-winning triathletes to grasp the impact of the Entalpi method on their success and gather insights on its potential benefits for athletes worldwide. Additionally, we engaged with everyday athletes to diversify our user personas, encompassing a broad spectrum of individuals, from professionals to enthusiasts, who would constitute the target demographic for Entalpi.
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BRAND RESULTS | CHANGING THE WAY THE WORLD TRAINS
Entalpi means energy. We train athletes the optimal and data driven way to maximize their potential through understanding and analyzing their ‘energy’. When we combine state of the art technology, large amounts of data and world class training methods; we achieve extraordinary results and push the boundaries of what athletes can achieve.
