Georgia Watt - Climate Pursuits

CLIENT

Climate Pursuits

BIG IDEA

Inspiring Action Through Adventure

DETAILS

Brand Strategy
Visual Identity
Landing Page

TEAM

Creative Lead: Georgia Watt
Designer: Vicky Rojo
Designer: Camila Ferretti
Designer: Montserrat Llerena

Challenge

We met a founder with a great idea, but nothing down on paper. Our challenge was to to define and articulate the essence, functionality, and purpose of Climate Pursuits, and translate this strategy into a comprehensive identity within a tight 4-week timeline.

Insight

The great outdoors is the ultimate source of inspiration. "No one will protect what they don’t care about; and no one will care about what they have never experienced.” — Sir David Attenborough

Solution

Sparking inspiration through guided expeditions, followed with a recruitment platform focused on jobs in climate. Identity-wise, our logomark sparks inspiration, and the bold, bright identity drives positive change with awe-inspiring macro and micro images of nature.

RESULTS

A brand ready to be launched into the world. Brand strategy including what/how/why statements, mission and vision, brand personality and story. Customer journey map and brand architecture. Visual identity including logomark. Brand assets including original landing page and pitch deck. Brand guidelines, including design guides and actionable recommendations for implementation, and a suite of examples.

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BRAND STRATEGY: Customer Journey Map

Together with the founder, we defined the CP customer journey. Starting with adventurous expeditions as the initial encounter, customers are then directed to our recruitment platform, where they can pursue a climate-focused career through the CP network.

customer journey map

BRAND IDENTITY: MOODBOARDS / VISUAL DIRECTIONS

We created different moodboard options to capture the essence of 'inspiring action through adventure' for the future branding. Climate Pursuits opted for a balanced approach, pairing our high-impact logo with a more subtle, supporting identity that allows stunning images of nature to take centre stage.

initial moodboards

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BRANDING RESULTS | INSPIRING ACTION THROUGH ADVENTURE

Climate Pursuits sparks inspiration through guided expeditions, followed with a recruitment platform focused on jobs in climate. The identity reflects this with a logomark combining a spark with a 'C', and a bold, bright identity that drives positive change with awe-inspiring macro and micro images of nature.